How To Sell Anything To Anyone With This Unusual Method

If I showed up with a vacuum cleaner and asked you to sell it to me. What would you say to me?

How would you explain the features and benefits? What do you have to do to cause me to want to buy from you? Go ahead, comment below.

There’s an ancient Chinese proverb that said, “Hearing something 1,000 times is not as convincing “as seeing it once.”

You see, most entrepreneurs and salespeople, when they want to sell a product, when they want to sell something to someone, they always focus on, “What do I need to say?”

They want to focus on using smarter words, fancier words, or better scripts. That’s good. That’s Closing 101. But today, I’m gonna teach you an advanced strategy so you can sell anything to anyone, anytime.

And it is not what you think. Today I’m gonna teach you a very unusual strategy on how to do that.

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One of the most profound questions that you can ask when you want to sell anything to anyone is, “What is the one dramatic demonstration “that I could do to create trust and certainty “in the mind of my prospect?

“How could I show and not just tell?” You see, it doesn’t matter what business you’re in, what industry you’re in, what products or services that you are selling…

There’s a saying. There’s no business like show business. Well, guess what. We’re all in a show business in one way, shape, or form or another, because there’s so much noise in the marketplace these days.

There’s so much competition in the marketplace. So how do you stand out?

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Imagine this. Imagine you are a magician, and you are going out there in the street. Now, here’s what most salespeople and entrepreneurs do. They go yell from the top of their lungs and say, “Hey, I’m the best magician in the world.

“Look at me. “I can do card tricks, I can do coin tricks, “I can do all kinds of tricks. “Look at me. “Trust me, I am the best. “I can do all kinds of tricks. “You will be dazzled, and you will be amazed. “Come on, come on, let me show you.”

You could do that all day long, and that’s what most marketers/entrepreneurs do all day long.

Or what could do is simply, “Hey, let me show you something.” You just perform a trick. “Hey, hold onto this.” Or, “Hey, choose a card.” Right there, that’s what I call a dramatic demonstration.

That is called the WTF effect. What the Fuck just happened? WTF effect.

So how can you use that in your business? Let me give you a perfect example.

Vacuum cleaner. If you are pushing the features and benefits, how durable the vacuum cleaner is, or how good the vacuum cleaner is, or how good the company is, or how many vacuum cleaners that we’ve sold, that’s all good, but if you watch this particular infomercial, the closer, the pitchman, he’s not doing that.

He is talking about the vacuum cleaner, but he also goes through a dramatic demonstration.

He uses the vacuum cleaner to lift up a bowling ball.

And you’re like, “What the heck is that? “That is so crazy.” Not just that. He even demonstrates not lifting just one bowling ball but two bowling balls.

That’s a WTF effect. You’re like, “What is this?” Now, he’s doing that to demonstrate how powerful the suction is.

So in your mind, when you see that, you and I both know you’re not going to use that vacuum cleaner to, you know, suck up a bowling ball.

That’s not what you’re gonna do. You’re gonna use it to mop the floor, right? And clean up some dust. But in your mind, what happens?

Wow, if the suction is powerful enough for the bowling ball, of course, a little bit of, like, dirt, maybe dust, that is easy. Bingo. See, right there? Sold.

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That’s the power of dramatic demonstration. So you need to ask yourself the question. How could you show, not just tell?

Tony Robbins… when he was just getting started, he was using dramatic demonstration to launch Personal Power his program on TV. What did he do?

At a time as a young Tony Robbins, he would go on TV, and he would challenge different types of therapists, and he would say, “You know what? “Give me your toughest patients, “patients that you’ve worked for years, “you’ve worked with for years, and you couldn’t help them, “you couldn’t cure them.

“Give me your worst case phobia. “Let me handle that, and I will cure that person, “eliminate their phobia, on national TV.” That’s a dramatic demonstration, right?

Right there, the snake phobia, and Tony would cure that lady, that person, in a very short period of time, be able to wrap that snake over her neck even though she’s had a snake phobia her whole life. Powerful.

Later on, that not only launched Personal Power, Unleash the Power Within. Now, if you know anything about Unleash the Power Within, comment below. Take a guess.

What is the one dramatic demonstration that Tony Robbins uses to create trust and certainty in the mind of the prospect? Can you guess it? That’s correct. Fire walk. Fire walk.

Tony built his entire career on one dramatic demonstration that in order to break free, in order to regain the power that you know you have within you, through a demonstration.

If I could walk across hot coals, what does that mean? It means I can break free.

I can break through. That I am unstoppable. It is a metaphor. It is a dramatic demonstration. If I could do that, what else could I do in my life?

Can you see how powerful dramatic demonstration is?

Now, when you are creating dramatic demonstrations for your business, there are three questions you have to understand.

This is the question that your prospect is asking. “Can I trust this person? “Can I trust this brand? “Can I trust this company?”

That’s the first question. The second question is, “Is this company, “is this person, is this brand competent?” Competent.

Number three, “Is this person special? “Is this person gifted? “Is this person talented?” That’s what’s going through their mind, and when you can demonstrate that, it’s almost like jumping out of a plane without a parachute.

When you can do that, you create that WTF effect. When Tony does that curing the phobia on national TV, that’s jumping off a plane without a parachute.

David Copperfield, one of the greatest magicians in history. How did he build his career? You got it. He built his career based on a handful of dramatic demonstrations or tricks or performance, right?

Walking through the Great Wall of China, flying over the Grand Canyon, right? Making the Statue of Liberty disappear, vanish. A few things. That’s all you need.

So when you are marketing, when you are promoting, be dramatic. Don’t be boring. Be interesting. Show, don’t just tell.

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When you can combine dramatic demonstration with massive distribution like TV or social media, you can sell something to millions and millions of people.

You can get your products out there, and a lot of people will want to buy from you.

CONCLUSION

So hopefully just this one thing can stick in your memory because it will surely have a great impact in your marketing. What’s way more powerful than talking or writing when persuading someone to take action?

Well, now you know 😉 Use it.

Youtube Channel Optimization

Basic and Advanced YouTube must-do optimization steps for anyone using video in their online business

Well I’m sure we don’t need to go too much into why it is beneficial to create and grow your Youtube channel, but in case you are not aware of it, here are some amazing stats:
– 490 million unique users per month worldwide
– 92 billion page views each month
– People spend 2.9 billion hours per month watching Youtube…that’s 325,000 years!!
and those are just stats directly from Youtube, they don’t cover embedded videos all over the web or mobile devices.

So it’s safe to say, Youtube is a gigantic traffic source. 

Some of their Social stats are just as impressive:
– there are 400 Tweets per minute that contain a Youtube link.
– 150 years of Youtube videos are watched on Facebook every day. 

Well here’s how to setup your channel to get the most out of it. This is essential info if you are building your brand and followers on Youtube.

BASIC SETUP

DESCRIPTION
Make it simple and straightforward so that it is easy for visitors to know what your channel is about. It should contain several paragraphs with keywords sprinkled up a bit in it but don’t go overboard with it. This will help with your rankings and also let Youtube know what your channel is about. 

ICON IMAGE
Best practice is to put your actual photo here so that people can clearly see you are an actual person. This will add to your trustworthiness. To help with your rankings, make sure you save the file of the image you upload as you main keyword. 

CHANNEL ART
Make sure this image meets the Youtube size criteria. 2560 x 1440 are the required dimensions set by Youtube. Max file size is 4 MB. You can use free tools such as Canva or Spark Adobe or PicMonkey that has a 7 day free trial. I like to use a paid tool called Youzign for all my graphical designs. Of course you can always go to Fiverr and outsource the entire thing!

CHANNEL LINKS
You can click the pencil icon in the top right corner to connect channels social links that will appear in the bottom right of your channel banner art. 

in case that little pencil icon is not available you’ll need to hit the little gear icon below and then enable it like this:

after doing this the little pencil icon should be available in the upper right corner of your channel art. 

ADD SECTIONS
Doing the previous step will also enable you to add various sections to your channel.

so you can add “popular videos” to your channel for example which will show videos that receive the most interactions. These videos will be featured first. 

FEATURED CHANNELS
You can add channels from other users that are related to your niche. This will help Youtube associate you to other authorities in your niche. feel free to add your competitors channels as well. 

ADVANCED SETTINGS
You’ll want to click the gear icon again and then click on “advanced settings”. This is where you can set your location and enter the keywords you want associated with your channel. Needless to say this will help with your ranking as well. 

if these keywords match some of the keywords in your uploaded videos, it will boost your rankings. 

Feel free to connect your AdWords account as well because this will allow you to track your statistics inside google AdWords when you start running paid traffic. 

You can go over each of these tabs and fill in the info. 

BRANDING TAB

as you can see, you can add your watermark image. The cool thing about that is, it allows viewers to subscribe to your channel by just clicking on that little image that will be displayed in the lower right corner of your videos. 

FEATURED CONTENT TAB

you can choose it to feature the most recent uploads you made or you can create a playlist.

QUICK TIP: for Internet Marketing niche, it might be a good idea to film a Welcome Video to introduce yourself and welcome everybody to your channel. It will give viewers a more trustworthy feeling when they can associate a person (you) with the channel. “Hey look at that, there’s a real person behind this channel, he/she seems pretty cool…” or “he seems completely crazy on coo coo train” in my case!

CHANNEL AD
This is available under FEATURED CONTENT

This video will be shown to other viewers who have expressed interest in the topic your channel is about. It can be a great way to get more leads, subscribers and of course sales on regular basis. 

UPLOAD DEFAULTS

Privacy Settings determine how visible/available your video will be. Here are the 3 explanations on these settings:
Public is the default setting and that means anybody can see your video.

Private means only those you invite to view the video can view it (they must have their own Youtube accounts and the maximum number is 50 usernames). Your video will not come up under any search results or your channel list. If you try to share it with someone who wasn’t invited, they will not be able to connect to it.

Unlisted means your video will not come up in search results or on your channel either.  Only those who know the link can view it, and you can share the link with anyone, even those who do not have a YouTube account/username. This means that this video could still be seen by anyone, but only if they guess the link!

It’s good to set a default Category in case you already know all of your uploaded videos will fall under the same category.
You can set your language on English in case you are in the IM niche and leave everything else as is.

STATUS AND FEATURES

as you can see this is an inportant tab to visit and verify your account as it unlocks a whole bunch of useful features such as Live Streaming, Unlisted and Private videos, Monetization, Custom Thumbnails and so on…

5 Tools To Automate Your Business

You might have already got the idea that your time is valuable and should only be spent on tasks that only you can do and let all the little robots out there take care of tedious tasks. This saves you time, you can scale faster and reduce the damage caused by human error…although of course, some software’s are better than others 🙂

Here are several aspects of marketing operations you can automate with the help of tools available today:

Social Media – especially when it comes to content curation

Ads and sales – personalizing offers for specific audience members and engaging with them accordingly.

Email Marketing – automated newsletters, promotion emails (early bird, discount, and closing information)

Lead generation – segmenting your list, maximizing message relevance

Automation, as arguably everything else in IM has some misconceptions. It’s not just a matter of turning on a software tool and watches the ca$h flow in. This is unrealistic and can lead to disappointment. Like everything else, it takes a sound strategy implemented into the process.
Before going all in into automation, take a slow and steady approach and watch out for details. You need to setup your custom campaign.
Let’s take a look at those 5 tools to help you out with your automation.

1. Growbots
This is a tool that helps you with tracking down leads, crafting unique pitches and sending follow-ups. And I believe we can all agree this would take hours and hours if done manually so it makes it a perfect candidate for automation.
Another misconception present in this area is that marketers correlate the concept of automated email and lead-gen with spam. But when you optimize your campaign you will be able to send automated messages that speak to your leads on a personal note.
Growbots bounce rate is under 10% because once you insert your lead list, it will use it’s self-learning AI to go through a database of 200 million decision-makers to find lookalikes and send them optimized pitches, too. This ensures that sales reps only have call contacts with relevant people.
Utilizing the detailed analysis, you will be able to clearly see what’s working and what’s not and fine-tune your campaigns until they turn into a self-running converting machine.

2. Statsbot
With so many moving pieces it can get hard to juggle your marketing: influencer outreach, e-book production to lead nurturing, video ideation, content curation etc… It can get difficult to make your business more efficient and keep track of most important metrics.
Statsbot helps you with this by using automated alerts so you can clearly see what’s working.
The platform tracks metrics relating to funnel performance, web traffic and revenue sales alongside your growth predictions by integrating with Google Analytics, Salesforce, and Mixpanel to ensure that you have a clear picture of your marketing.
The platform can also send you milestone notifications via Slack or email and let you know of any anomalies as well.
It will also let you know if you’re on track or not by creating projections using data analysis.

3. Narrow
Marketers these days have been known to put an unnecessary importance on the quantity of followers rather than on the quality of engagement of those followers. Perhaps more quantity can be a great show-off tool or an ego booster but are you getting a positive ROI. This is much easier said than done, where the biggest issue is simply time management. Consider growing your Twitter followers manually, sure it can have its advantages, but how much time of your day does this take you? The time that you can be spending more wisely on other tasks that need your attention.
Narrow is a tool that helps you with building relevant Twitter followers and auto-engage with them
Engagement is the name of the game here and it would not be wise to out and just spam random accounts expecting a positive return of your time.
Narrow allows you to scout social followers by combing for specific hashtags, keywords, mentions, and URLs related to your target audience so that you can engage with people who have matching keywords in their tweets or their bios.
This will help you on who you should be following and the content you should be engaging with by utilizing keywords such as “content marketing” in the IM niche for example.
Once you have targeted the right terms for your business, you can use Narrow to scale your business by utilizing its feature to start following them and liking their posts.
You will be able to optimize, save time and track down the best “audience members” as Narrow logs new followers as “conversions” and displays the conversion rates associated with your keywords.

4. ActiveTrail
It’s easy to over-focus on lead generation, however, a list of leads all by itself doesn’t mean much unless you have built a long-lasting quality relationship with those leads. Doing this all by yourself simply isn’t scalable, unless you’re a self-upgrading android or something like that. And since we are all more all less homo sapiens here, there’s also an ever-present possibility of that human error. This can destroy the relationship with your list before it even takes off.
Building a relationship with them is a long ongoing process of course but there are certain things you can do to speed up and automate the transition from leads to loyal customers.
ActiveTrail drip feeds optimized content to your leads which are triggered by their actions. Pretty neat stuff to help you avoid some off-topic conversations with leads that are not interested in certain offers.
You can set specific messages to gout based on special engagement triggers like clicks on email links and visits to web pages, dispatching emails, texts, and dynamic coupon codes. The platform integrates with CRM’s through Zapier which allows you to sync engagement logs and keep track of your leads.

5. RevealBot
In order to max out the chances, their content will actually be seen by relevant people, marketers often rely on ads. However when we take into consideration how much time is spent into targeting research, competitive analysis, experimenting with new features and ongoing fine-tuning involved…Running ads can be a very tedious pain in the neck. This is where Reval comes in handy as it allows you to tweak your Facebook ad campaigns without you having to constantly sit by your laptop and monitor ad performance.
Pausing campaigns or ramping up an ad’s budget based on performance in real time gives you a piece of mind where you don’t have to worry about your budget or that you’ll miss out on a large spike in demand. If you integrate the platform with Slack you’ll get notifications on any triggers and changes as they occur all the while keeping within the bid and ad budget ranges.
The platform gives you a strong level of control and a peace of mind because once you set the specific ad parameters you won’t have to worry about any “what if” situations.
Today we want to make our marketing as efficient as possible and get the most out of our investment. Automation can be the missing piece of that puzzle and while not all will benefit from the tools above, here are some of the factors your automation needs to address.
– provide useful metrics so you can have a clear overview and build a marketing plan.
– using the data provided, it should increase your ability to tweak your campaigns on the go.
– it should allow you to find the balance between the full autopilot and high quality without any maintenance needs.
– help save you time by doing the tedious tasks which will in return allow you to spend time on more important issues.

In essence tools like this should allow you to scale efficiently, save you time and give you an advantage over the competition.

I’m curious: What automation tools do you use and for which tasks?

3 Mistakes To Avoid When Writing Cold Emails

300 emails is what I receive daily in my inbox from various marketers I’ve subscribed to, but also from people simply cold emailing me. Naturally, I notice these emails since they come from a sender I am not familiar with. You know, to check if a prince from Africa wants to send me millions but just needs a $4000 payment first to pay for his cab drive since he left his wallet at home 🙂

When reaching out it is always good to have some info on people receiving your email and if you have segmented your list, it makes it easier. Sometimes, however, when dealing with local businesses and contacting them for the first time you need to write that dreaded cold email…brrr, scary right?

Cold emails can be one of the most effective and straightforward ways to get a response from someone you haven’t worked with before, but it is also easy to step over the line when it comes to what is and what isn’t appropriate.

So let’s go over the ways you can avoid making mistakes when writing your cold emails.

1. Templating
One of the most frustrating things to see in your inbox is an email that has clearly been sent to thousands of people. No personalization of any kind, just leaves you feeling like you are looking at the blank screen. Sure templates can help speed up the process with your affiliate promotions for example, but there are still ways to add a personal note to them. Personalized fields like the first name, for example, is something to take into consideration. You basically want the recipients to feel like you’re actually talking to them one on one.  
Mentioning something you might have in common in the opening or the closing of the email is another way to connect with them. 

2. Proving the Relevance
Aim to provide concrete examples that you are on top of trends and try to answer some specific questions related to the industry. This will add to your legitimacy. 
People are constantly looking for solutions, so if you connect the current events that affect the recipient with the content of your email and add a sense of urgency to it as well, they will be far more likely to start a discussion with you. Brainstorm on issues they might be facing and structure your email around that with the purpose of helping them resolve it.

3. What’s in it for them?
I get a lot of emails that include literally 2 sentences and a link to the offer. Something along the lines “you need to check out this offer that…” does whatever it does and a rather “un-pretty” link attached to it. 
Straightforwardness is something that is mostly missing in our industry in my opinion and it definitely has it’s placed in an email as you don’t want to read an essay to get to the point.  The best emails do get straight to the point, but at the same time they emphasize the reason this particular content is a perfect fit for the recipient and it outlines the benefits clearly. 
What can you write that can help with this?

Strong CTA (call to action) – you need to be as clear as possible with giving instructions here and write it as if you are explaining it to a little child. Click, share, buy, enter email…don’t hesitate to be straightforward here. 

Limited and Private – if what you are sharing with your recipients is only for them and the offer won’t last forever, make sure you emphasize this. The sense of scarcity can do wonders.

Value and personalizations are 2 points to take away from this. Quality over quantity wins the game here and will make all the difference between reply and delete.

What type of marketing emails do you most like receiving? How many do you receive per day?

For Beginners: Why It’s Cheaper To Run An Online Business

Perhaps a topic not so commonly discussed is Offline business vs Online business. While some “old school” views on the topic will probably lean towards an Offline business because they don’t “trust” the internet, I have to say there are many benefits to an Online business.

In short, opening up an Online business involves a lot less initial investment than opening up an offline store for example.

When you have an offline business you need to keep track of supply in storage and ordering more if necessary. You need to print business cards, flyers and other promotional materials on and on. There is office space rent pricing to be settled every month. Office furniture costs, taxes, employee costs, transport costs etc..it all stacks up.

Now let’s take a look at starting an online business on JVZoo.

First of all, you are joining a very energetic community of buyers, seller, and affiliates.

Online business gives you the option of starting out with low investment and potential big revenue. Check out the Premium Members Training where you can take a look at suggested tools that allow you to make investments right from the start or start with free tools to get your business running and later invest in more professional long term tools as your business grows. This is something that is not possible with an offline business.

Your essentials are a computer to work from and an internet connection. No need for a big advertising budget, office space rental, hiring staff and other common offline expenses.
Your initial investment might involve a domain and hosting and an autoresponder all of which is insignificant compared to offline business expenses.

Imagine having an offline business and having your store or office space right in the middle of this giant marketplace filled with potential buyers interested in what you have to offer…Well, that’s exactly what happens when you join JVZoo as there are hundreds of new customers, sellers, and affiliates entering JVZoo every day. This guarantees your product will be seen as the marketplace features many different niches all filled with their prospective buyers.

In the competitive online market, JVZoo continues to uphold their authority and continues to grow with every new user that joins, while other marketplaces come and go.

It has raised a lively community of marketers and buyers which make a beneficial and rich playing field for both sides.
When you join JVZoo community you enjoy their support and updates that help your business run smoother.
JVZoo has been here for years, it’s tested, it works and it keeps growing day by day.

Common Sales Funnel Mistakes And How To Avoid Them

Many of these funnel types start off with a wide selection of prospects that are then narrowed down through various selection steps such as qualification, presentations, proposals, etc. resulting in a much lower number of prospects who actually purchase the offering and turn into clients.

So you can see how managing your sales is an important task in your business.

Below are the most common mistakes businesses make when managing their sales funnels and ways how you can avoid them and get better results.

Focusing on CRM tech instead on the sales process 

You might have been a victim of SOS /shiny object syndrome) yourself, where you purchased a product after product without really using it or having a clear idea what to do with it before you purchased. Well, businesses actually do this themselves believe it or not.

Many small businesses invest in an expensive CRM (customer relationship management) software without knowing how to use it to actually improve their sales. Any tool is valuable in the right hands when you know what to do with it. This is why a fancy tool cannot go beyond a sound business strategy and the knowing on how to be flexible with your sales process so that it is in sync with your top priorities.

For you as head of your business, it is important to be aware what is happening at every stage of your sales funnel. You need to know where in the sales process you are having the most difficulty and what actions to take in order to improve it. It can be lead generation, first contact with leads, follow-ups etc. You need to have some sort of analytics and metrics set in place so that you can see where to improve.

This is where a CRM software can come in handy, but you cannot be fully dependable on the software as it will not be able to map out an alternative strategy for you and tell you exactly what to do. Some things are better left off to human deduction and even intuition.

Lead Generation and Lead Management balance 

Many go with the idea “hey if I can get more leads, more people to enter the funnel, to leave their email…I will increase my sales.” It might sound logical but this in most cases simply is not the truth. You most likely won’t get better results solely by continuously engaging in lead generation.

People tend to forget the old “a buyer is a buyer is a buyer” saying which basically means that a person who previously purchased from you is MORE likely to purchase again. Of course not without a proper lead management.

Some of your priorities should include
Segmentation
Ranking
Nurturing/Support
Follow Ups

Building a great relationship with your leads is one of the most important aspects of your sales process. If you concentrate more on managing the leads you already have instead of constantly being out there hunting for new leads, you will get better sales results.

Sales Training 

Sure a new software that pops up may look very appealing but if you don’t know how to implement it in your sales funnel it will only prove to be useful for collecting digital dust on your hard drive. Everyone can use motivation, coaching and a clear picture on how to adjust the selling process to customers ever-changing needs and expectations. This is why it’s important to invest into training that will have a proven winning strategy and teach you how to make more profits out of your funnel. Funnel Secrets can very much help you with this process, check it out if you haven’t done so already.

Measurements 

No, I don’t mean for suits, although a custom fit suit is also very cool! I mean taking a look at ALL the stages of your funnels and not focusing too much on the final stage of your funnel, which revolves around “closing the deal”. It’s equally important to take a look at conversion percentages that lead to that stage as well.

Extract each segment of your funnel and observe its performance. For example, how many clicks the initial link leading to the lead magnet? How many enter their info? How many purchases the upgrade? How many open the follow-up emails? How many decide to buy a high ticket coaching item? What is performing best and where is there room for most improvement?

Managing your sales funnel needs to be part of an ongoing effort to see what is happening within your sales process and adjusting along the way.

When you have a clear overview of what’s working and what needs improvement in your sales funnel, it is easier to adjust the segments which will result in higher conversion percentage of the funnel and a greater return on investment.

Flip Your Funnel

Well today we’re gonna “flip da script” and take a peek at a different type of funnel that allows for a more targeted approach. In today’s data drive, personalized and automated marketing it is possible to take a more precise approach. 
Instead of starting with a general approach and attempt to capture as many prospects as possible, we’re gonna look to minimize the long sales cycle and improve our targeting efforts. 

Today’s technology makes it easier to assign our resources to the correct people that can become income generating customers. 
We can call this a “flipped funnel” approach and it will look something like this:

Detect
Increase
Engage
Support
 
and as the initials state, the traditional funnel D-I-E-S with this approach 🙂
Let’s take a closer look

1. Detect
This requires for you to take a look at your customer base and create an ideal customer profile or perhaps a company profile that you wish to target.  Be sure to check which buyers or companies had the greatest success with your product and the magnitude of these companies. 


2. Increase
Take a look at your buyers list and increase the info you have on their social profiles, take notes of this. Their job description, responsibilities they have, age, gender, geo location, income…This will become valuable info for various products you plan to promote in the future.


3. Engage
You can carry out your marketing plan using webinars, emailing them valuable content or on social media perhaps via live events. The point is that you engage with them. This will help create momentum and push them through your sales funnel. There are analytical automation software’s out there that can help you track their engagement. 


4. Support
Support support support…make sure you keep your customers happy and that your support team does everything they can to guarantee clients success. Remember the 20/80 motto? 20% of your customers are responsible for 80% of your revenue.

Word of mouth is still one of the best and most organic types of marketing. Aim to transform your customers into advocates that will rave about your product or services and the success they had with them. This carries the greatest marketing impact.
 
Final Thoughts
Perhaps this approach seems as more work to start with, it will actually help you minimize wasted resources on customers that simply not the best fit for your offer. Sketch out your audience, find them, engage with them and put the correct offer at the correct time in front of them. Spice it up with some urgency and scarcity, stir it up and voila…you just might have a recipe for success there. 

Getting Started With Sales Funnels

A sales funnel can also be referred to as a “conversion” funnel because it can be described as a series of steps you can set up to convert potential customers into paying ones. The funnel is basically a must in any sales process including of course a JVZoo product launch. Therefore I consider it an important step that requires a closer look and some analysis as well.

To better understand what a funnel is and how it functions, let me take you a step back in history and show you one of the first funnel models that appeared in the marketing world and one that I have learned in my MLM marketing experience.

Awareness/Atention + Interest + Desire + Action or A.I.D.A. for short.

Awareness – well let’s face it, it’s hard to sell a product or a service if nobody knows it’s out there. This is the part where you grab the attention of the potential buyer which expressed interest in your niche and making them aware of your super duper awesome product. I know, I should’ve went with just awesome! This can be done using paid promotion and interest targeting (Facebook ads for example), SEO – ranking your videos on Youtube can be one way to go, although make them “hook” videos, which are short videos that entice interest and leave them hanging with curiosity, or you simply use word of mouth as well, which in this digital form means people writing to other people about your product or service.

Interest – of course that you don’t want people to simply see what you got to offer but rather, you want the first step of your funnel to appeal to their emotions because people buy from emotion and justify with logic.

Desire – yes I almost started singing that song here…There’s a fine line between Interest and Desire mister and if you cross that line…no wait, that’s not where I was going with this….ah right…ok so, you made them aware of your offer, you left them hanging, curious to know more, so you’ve sparked their interest which means they want to know more about what you can offer. However, desire means they feel they need what you are offering. So now they know what you are offering and they want it.

Action – wait, what happened to the lights and the camera? The final step, they are at the finish line, they are looking at the offer, then they look at the buy button, then the video again, then the buy button, then the testimonials, then the buy button, then the 30 day money back guarantee, then the buy button, then into the distance, then the buy button again, omg this is so intense…it’s choice time. Will your product sell??! Well,  if you appealed to their emotional needs, delivered a persuasive justification for clicking that buy button, they will convert from a prospect into a customer…or Thor will smite them down with his magic hammer.
Yes, I totally can’t wait for the next sequel.

The ultimate conversion depends on the optimization of every other step in the process.

AIDA is a great start but is it enough? AIDAS, apart from being the plural of AIDA, has an S at the end which stands for Satisfaction…I can’t get no, oh, no, no, no, hey, hey, hey…khm, got little carried away there, moving on.

The customer can, of course, be satisfied or unsatisfied with your product or service. Great idea during your launch and a bit after is to stay glued to your customer requests and reply to every one of them as soon as you can. Whatever issue they are having, this will present you in a good light and actually increase their satisfaction.

Listen to their feedback and ideas. Ask opinions, create surveys, get the info that will help you improve their experience. You can find out what to modify in your funnel and tweak it for greater performance this way. Also, make sure your support desk responds politely and elegantly if possible to even the most furious clients. I have seen support members kick people out of Facebook groups just because they had something negative about the product and even restricting them access to the product without a refund. This is extremely bad customer service, steer away from that as much as you can. This will have a great impact on your future sales. People talk and you build a reputation with every action you make.

Which brings us to another addition to this funnel model and that is the letter L, based on the McKinsey model, which stands for Loyalty. Satisfaction and loyalty are very much interconnected as you can imagine. Satisfied customers become loyal customers and loyal customers turn into your brand advocates. This means your good reputation starts to grow more and more, which will, in turn, increase your bottom line. So you can look at customer satisfaction as a tool for increasing the overall funnel effectiveness.

Your potential customer viewing your funnel is at different stages as they go through your funnel. This is why every step of your funnel needs its own corresponding content that will appeal to them at the current stage. Information that will affect their actions and persuade them to continue to the next step.

Potato chips are what the viewers are most interested in when they are at the top of your funnel…no, I mean snackable content. Like, when you are in the movies snacking on some ribs but they are not your priority focus, the movie is right…well, that’s what they want. To sort of idly consume it in the form of text, images or videos. So whichever it is, make it short and easy to consume. Like ribs 🙂

When they start to show interest and get hungry for more info, that’s when you can deliver longer content that will appeal to their emotions and desires. In the end, you can direct them to a CTA that will transform their hesitancy into mouse clicking buying action frenzy.

Utilizing Video Ads Inside Sales Funnels

In case you are using video in your advertising campaigns and pondering on ways in which video could most effectively shift visitors throughout your conversions siphon, you will find this blog post helpful as it shows you ways to push prospective customers using several phases of the decision-making procedure simply by providing the best video in the correct time.

Before you begin developing video projects with regard to each and every point of the conversion funnel, it really helps to understand precisely the ways in which conversions funnel is actually represented. Within its own rudimentary design, conversions funnel is actually a set of steps created so as to direct target market to a purchasing decision. 

The promotion procedure described within this post relies upon a three-part funnel referred to as ALL: Awareness, Level 1 Re-targeting, and Level 2 Re-targeting. The strategy is actually meant to shift a target prospect from the top to the bottom, and utilizing video advertisements is one of the most powerful strategies to accomplish this. 

For marketers, an included advantage is that one will be able to develop video custom-made audiences out of views of your videos, that you utilize at the center of your sales funnel as your Level 1 Re-targeting.

Online video material on Facebook surpasses at grabbing and after that persevering viewers focus compared to some other content styles for instance images as well as link posts. Facebook users currently view over 100 million hours of video each day, and video’s appeal is really just growing. Traffic coming from online videos will probably make up over 80% of all customer Web traffic by 2020 (jump from 73% in 2016).

So it kinda makes sense to utilize video in your funnel yeah?

– Warm them up 

A typical error is attempting to market right away with straight direct-response projects to individuals that usually aren’t prepared to purchase from you. On top of the sales channel, the target markets you’re targeting are a bit well…stiff…they’re not familiar with your brand and probably don’t acknowledge or trust you. With this in mind, your objective is to develop recognition of yourself and your brand. I mean you wouldn’t walk to a girl on the street and say: “ok now regarding our wedding…a band or a DJ?”

Educational content is a great way to deliver direct value to your target audience. In your video, teach viewers something or preview the written content such as a guide or checklist lead magnet. This will “warm up” the tough crowd, increase your brand awareness and help you build authority in your niche.

An efficient technique in order to establish trust and awareness is to generate video material which tells your one-of-a-kind brand story. Your values and primary beliefs are definitely one more reason clients purchase from your brand, not just the benefits they get.

In the example below, the Coca-Cola company is telling a story that speaks about how the company values recycling.

At this phase of the sales channel, you can use your video clip material to request responses as well. Your prospective clients could aid you in establishing the instructions for the content or products you generate.

There are many purposes an advertising campaign may have, however, for this stage of our funnel, views is what you wanna go for.

– Landing page delivery 

The middle stage of your funnel, the Level 1 Re-targeting is where your videos are targeting viewers who have expressed interest and interacted with your video. You wanna take advantage of this and push them further by incentivizing them to buy your product or service. Since they already expressed interest we can consider this audience warmed up and you wanna turn up the heat some more in order to produce buyers.

So you wanna target whoever liked, shared or viewed your video, then create a custom audience based on those engagements. You can create a custom audience based on video views for example, in order to target people who have viewed your video.

At this stage, you wanna direct people from Facebook to your landing page where they can check out more info and make the purchase, by utilizing benefit-driven content.
One of the great strategies is to have a special offer ready where you offer either a discount or a cool bonus for their purchase. Another way is to simply give them a sneak peek and offer a free trial so that they can actually get a taste of your product. I do suggest using this in case of a software because if you do it for a course, people can just use that free trial to download everything to their hard drive. So free (time limited) trial for software or free (content and time-limited) trial for courses.

You wanna get a specific action out of your visitors at this point, not just have them watch the video, but rather have them fill out an opt-in form on your landing page for example.

– Re-engage 

There will be people who have visited your website but haven’t taken the desired action, these are the folks you’ll want to re-target at this stage of your funnel. You can do this with a reminder or testimonial videos. What you’ll need for this to work is Facebook’s tracking pixel and some conversion analytics to see what’s happening!

If you’re into e-commerce, for example, you can use this strategy to re-engage with people who have put items into their cart but left and didn’t proceed with the purchase. You can send them video testimonials to build social proof and trust in order to convince them to finish the purchase.
Take a look at one of these re-targeting video ad testimonials.

Doesn’t have to be e-commerce, of course, you can use reminder campaigns to remind people who have visited your website to take action.

Peoples attention spans are smaller and smaller, there is even a study that people need to see an ad 7 times on average to take action. Re-targeting campaigns are a great way to simply remind people of your offer, (because trust me, they will forget soon) and entice them to take action and “cross the finish line”.

The best type of videos to use here are the ones that are made for conversion oriented purposebecause you want them to take specific action.

Video doesn’t have to be only used at the top of the funnel to simply build brand awareness…You can use it further along the funnel using the re-targeting strategies to engage with your target audience more effectively with the right offers at the right time and receive a greater ROI.

Have you tried using video in your advertising to build awareness about your product or services? Do you re-target in your advertising campaigns?

The Crucial Role Of Video In Sales Funnels

You might already be familiar with different Funnel stages and how different content formats actually play a different role, activating different parts of the brain and entice different actions from viewers.

Of course, Video plays a major part in all of this as 90% of buyers report that Video helped them in their buying decisions.

It comes to no surprise that all the marketers want to ride the Video Wave as it plays this major role in marketing.

So how come video marketing is popular and how come even the largest companies on the globe are keen on creating quality video content for their Social Media and Youtube accounts?
Did you know that according to eMarketer we spend five and a half hours per day watching videos on average?? By the end of next year, Cisco predicts almost 70% of all content will be video.

Take a look at current global Alexa rankings:
[click on the image to expand]

Youtube is the second most visited site on the planet and the second most popular search engine after Google as well.

Ok, so Video is popular, no kiddin’? We all probably knew that right? Someone might argue: “Yeah but people are watching cats wrestling penguins and people falling from rooftops…” Guess again, mister! Or…sister…I don’t know, just wanted to sound tough…Many of the major brands have their channels on Youtube, Vimeo, and other video platforms.

Some may also argue that today’s typical viewer is anti-corporate, but 64% of people stated they tried a product because they were influenced by a branded video in their news feed and 85% of them liked a branded video on Social Media sites.

Take a peek at subscriber levels of some of the major brands on Youtube:

What makes Video content so popular? People are hooked on stories. Youtube, Netflix, PlayStation…people are constantly bored and looking for something to do. Processing video content doesn’t consume as much energy as reading, for example, in fact, our brain processes Video 60,000 times faster than text!

People go out of their way today to find videos of interest and if your brand has related videos it makes it a great way to attract new fans and send them through your sales funnel.

But which type of video to use in which area of your funnel for best conversions? As with everything, this marketing strategy requires some know how and planning.

In the awareness stage at the top of the funnel, informative and explainer videos can help with prospects that are aware of a certain issue they are facing.

Personalized videos can help potential buyers when it is that decision-making time.

Take a look at the graphic below to see which types of videos to use when: