Basic and Advanced YouTube must-do optimization steps for anyone using video in their online business
Well I’m sure we don’t need to go too much into why it is beneficial to create and grow your Youtube channel, but in case you are not aware of it, here are some amazing stats:
– 490 million unique users per month worldwide
– 92 billion page views each month
– People spend 2.9 billion hours per month watching Youtube…that’s 325,000 years!!
and those are just stats directly from Youtube, they don’t cover embedded videos all over the web or mobile devices.
So it’s safe to say, Youtube is a gigantic traffic source.
Some of their Social stats are just as impressive:
– there are 400 Tweets per minute that contain a Youtube link.
– 150 years of Youtube videos are watched on Facebook every day.
Well here’s how to setup your channel to get the most out of it. This is essential info if you are building your brand and followers on Youtube.
Make it simple and straightforward so that it is easy for visitors to know what your channel is about. It should contain several paragraphs with keywords sprinkled up a bit in it but don’t go overboard with it. This will help with your rankings and also let Youtube know what your channel is about.
Best practice is to put your actual photo here so that people can clearly see you are an actual person. This will add to your trustworthiness. To help with your rankings, make sure you save the file of the image you upload as you main keyword.
Make sure this image meets the Youtube size criteria. 2560 x 1440 are the required dimensions set by Youtube. Max file size is 4 MB. You can use free tools such as Canva or Spark Adobe or PicMonkey that has a 7 day free trial. I like to use a paid tool called Youzign for all my graphical designs. Of course you can always go to Fiverr and outsource the entire thing!
You can click the pencil icon in the top right corner to connect channels social links that will appear in the bottom right of your channel banner art.
in case that little pencil icon is not available you’ll need to hit the little gear icon below and then enable it like this:
after doing this the little pencil icon should be available in the upper right corner of your channel art.
Doing the previous step will also enable you to add various sections to your channel.
so you can add “popular videos” to your channel for example which will show videos that receive the most interactions. These videos will be featured first.
You can add channels from other users that are related to your niche. This will help Youtube associate you to other authorities in your niche. feel free to add your competitors channels as well.
You’ll want to click the gear icon again and then click on “advanced settings”. This is where you can set your location and enter the keywords you want associated with your channel. Needless to say this will help with your ranking as well.
if these keywords match some of the keywords in your uploaded videos, it will boost your rankings.
Feel free to connect your AdWords account as well because this will allow you to track your statistics inside google AdWords when you start running paid traffic.
You can go over each of these tabs and fill in the info.
as you can see, you can add your watermark image. The cool thing about that is, it allows viewers to subscribe to your channel by just clicking on that little image that will be displayed in the lower right corner of your videos.
FEATURED CONTENT TAB
you can choose it to feature the most recent uploads you made or you can create a playlist.
QUICK TIP: for Internet Marketing niche, it might be a good idea to film a Welcome Video to introduce yourself and welcome everybody to your channel. It will give viewers a more trustworthy feeling when they can associate a person (you) with the channel. “Hey look at that, there’s a real person behind this channel, he/she seems pretty cool…” or “he seems completely crazy on coo coo train” in my case!
This is available under FEATURED CONTENT
This video will be shown to other viewers who have expressed interest in the topic your channel is about. It can be a great way to get more leads, subscribers and of course sales on regular basis.
Privacy Settings determine how visible/available your video will be. Here are the 3 explanations on these settings:
Public is the default setting and that means anybody can see your video.
Private means only those you invite to view the video can view it (they must have their own Youtube accounts and the maximum number is 50 usernames). Your video will not come up under any search results or your channel list. If you try to share it with someone who wasn’t invited, they will not be able to connect to it.
Unlisted means your video will not come up in search results or on your channel either. Only those who know the link can view it, and you can share the link with anyone, even those who do not have a YouTube account/username. This means that this video could still be seen by anyone, but only if they guess the link!
It’s good to set a default Category in case you already know all of your uploaded videos will fall under the same category.
You can set your language on English in case you are in the IM niche and leave everything else as is.
STATUS AND FEATURES
as you can see this is an inportant tab to visit and verify your account as it unlocks a whole bunch of useful features such as Live Streaming, Unlisted and Private videos, Monetization, Custom Thumbnails and so on…